Visual Design
Maria Casino 98% Payback
Maria Casino offers their customers a 98% payback guarantee on some of the slot games on site. The objective for me was to communicate this by creating a campaign that players can empathise with, as well carefully considering how this can work across multiple markets and their government guidelines on Responsible Gaming.
By suggesting and incorporating real player profiles and interviews to the entire campaign I managed to successfully complete the OKRs. I took quotes from the players interviews and used these to communicate their dream if they won big. The final campaign was so successful through all markets that they ended up rolling it out both for on and off-line material, such as social media stories and posts, OOH, landing pages and onsite.
• Concepts and visual design
• Market research
• Moodboards
• Stakeholder presentation
• Product design
• Oversee of production
• Wireframe
