Brand Identity
Unibet Logo
After pitching my idea and vision to the stakeholders, I had been picked specifically to own this project from start to finish. My objective was to re-design the global logo for Unibet, as it wasn't legible when used on all kinds of comms. The challenge was to stay true to the brand and not forget its heritage, as well as making sure all stakeholders demands were met.
By separating the circles from the name of the brand and straightening the text out, it helped the logo stand out right away. To finish it off I added some custom tweaks on the circles and text to make it unique to Unibet. We then sent it off for A/B testing to see how the logo works across all comms and got very positive feedback from both stakeholders and customers from our global markets.
• Logo design
• Moodboarding
• Conceptualising
• Leadership
• Presenting to stakeholders
• Brand guidelines
