Unibet Website

Objective

Being the person that re-designed the Unibet logo, I gained a lot of trust across the business, so I was then tasked to refresh the website and look at making it a revolutionary gaming site like no other. I had creative freedom with this project but had to consider how the site would work both on desktop and mobile.

Solution

I first built a team I can trust and work with on this project. My approach was to be the 'Netflix of gaming', which was what me and my team were aiming for throughout, making this site a personalised experienced for them, this would help reduce the amount of abandon customers. Being a mobile first business I firstly started by designing for mobile and introduced video/animation contents to bring the site to life. I then made sure the customer sees relevant content to them when they've logged through to their dashboard. I also introduced a search engine that would search anything you want on the site, from specific games they want to follow, to simply changing information in their account. As gaming sites can be very overwhelming, I made the site more easy to digest and navigate around smoothly. I worked on all areas of this project, from wireframing in Sketch to final prototype stage in inVision.

My Responsibilities

• Product design
• Sprint in Agile
• Wireframe
• Prototype
• Project lead
• Oversite
• Research
• Project management
• Responsible for quality and delivery
• Presenting to Stakeholders/Directors