Advertising
Railcard Summer Campaign
The objective of the campaign was to encourage customers to purchase a Railcard to make more savings on their travel costs during Summer. The goal was to entice customers to use those savings on more day trips out via train.
I firstly started by highlighting the alternative Railcard types applicable for different groups and their financial benefits, whilst focusing on the personal benefits of them too; like more quality time with friends and family. I produced both a photographical and illustrative campaign that focused on the perfect summer, saving customers money on their travel and having them enjoy amazing moments with friends and family. My approach was for customers to relate to the images, as well as conveying the message, 'Being in the Moment'.
• Scamping
• Moodboarding
• Concepts and visual design
• Market research
• Illustration
• Photo manipulation
• Social media assets
• Follow brand guidelines
• Artworking & Print
