unikrn Brand Refresh

Objective

At unikrn, an exciting esports betting startup, the goal was to establish a distinctive presence in the competitive gaming and iGaming industry. My mission was twofold: to find the most impactful way to make the brand stand out and to maximise brand awareness.

Solution

The first step was a comprehensive brand refresh. Collaborating with a team of highly creative designers at our agency, TinyWins, we embarked on the mission to craft compelling colour schemes and unique patterns and shapes that could be seamlessly applied across all marketing channels. This strategic approach proved highly effective, drawing customers to choose our brand over others in the market.

My Responsibilities

• Brand refresh leadership
• Creative team oversight
• Cross-functional collaboration
• Marketing strategy
• Customer engagement
• Competitive analysis
• Video production
• Motion graphics

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