Unibet Global TVCs

Objective

To revolutionise Unibet's brand presence through television advertising campaigns and motion graphics, elevating its market position and fostering a deeper connection with audiences worldwide. Additionally, collaborating with local icons like Mika Häkkinen, the F1 legend, to infuse regional relevance and authenticity into select ads.

Solution

"Global Impact, Personal Connection" - Crafting TVC campaigns that transcend geographical boundaries by integrating compelling storytelling, hyper-local, and a focus on the individual's journey within the world of gaming and betting. Each campaign embodies the ethos of Unibet while resonating with diverse global audiences.

My Responsibilities

• Conceptualise campaign themes
• Research audience preferences
• Develop comprehensive strategies
• Craft compelling ad narratives
• Ensure brand coherence globally
• Collaborate across teams for execution
• Define project timelines and metrics
• Adapt strategies for diverse cultures
• Present progress to stakeholders
• Manage campaign budgets